As SM Supermalls president and “Men Who Matter” 2020 awardee Steven Tan shared to PeopleAsia last June, “Filipinos are very sociable people. I don’t think their need for malling will ever go away. We, as a people, will continue to seek physical convergence points.”
That being said, the country’s largest mall chain has taken certain steps to make “malling” possible again in the time of the new normal.
SM Supermalls and Procter & Gamble execs extend their warm greetings
SM Cares and Safeguard recently teamed up for #SafeHandsAtSM, a campaign that aims to educate and encourage people to practice the five steps of proper handwashing – especially in the time of the pandemic. “As part of our safe malling commitment, handwashing is our first line of defense against illnesses, and is also crucial during a global health crisis,” said Tan.
And if handwashing is in the conversation, one brand is definitely not far behind. “Growing up, my parents always told me to not just wash my hands, but to wash it with Safeguard,” shared Tan during the press launch via Zoom.
As part of the #SafeHandsAtSM campaign, Safeguard has made its liquid hand soap available in restrooms of all SM malls across the country to help the community fight the spread disease-causing germs ( up to 99.9 percent of it, as those Safeguard commercials often say).
Information materials on the five steps of handwashing are also deployed in restrooms and high-traffic areas in SM to remind customers while in the mall.